IT Cosmetics Superhero Mascara Review

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With so much emphasis on our eyes I am loving trying new mascaras! If you are a regular reader you will know of my love for IT Cosmetics, needless to say I jumped at the chance to try out their Superhero Mascara!

IT Cosmetics Superhero Mascara

IT Cosmetics Superhero Mascara comes in classic sleek black packaging. It promises to:

  • Lengthen, lift and volumize your lashes
  • A buildable formula to increase the drama in your lashes
  • A super black pigment

The wand is a classic design with fine bristles to capture every lash giving them intense volume and lift. It is lightweight and personally this is the kind of wand design I love and trust for my lashes.

Classic long wand design to add volume and lift

IT Cosmetics always includes skin loving ingredients in their formulas and they do not disappoint with some lash loving ingredients to boost our lash health and appearance:

  • Biotin – to boost lash health and growth
  • Collagen – to strengthen lashes
  • Peptides – to strengthen and improve lash health
Separates and emphasise lashes

I have been using Superhero Mascara for two weeks and am loving the results. The formula contains IT Cosmetics unique Elastic Stretch Technology to stretch and lengthen your lashes and it certainly does deliver! In one coat I can achieve volume and curl giving me a fab wide eyed look! The formula stretches my lashes making then appear longer which I love. It isn’t too thick and is easy to manipulate through my lashes for an even clump-free finish. The formula doesn’t dry down too quickly making it easy to layer and build up to your preferred finish.

Before
After one coat

The wand is easy to comb through my lashes, capturing and emphasising each lash which I love! I enjoy this wand design as it is effortless to use, separating my lashes with ease and giving me the volume I want! The jet black finish really emphasises and opens my eyes, any help to look wide awake is always welcome! It is long lasting and once set does not move or transfer. I have experienced no irritation to my sensitive eyes or flaking, not a panda eye in sight!

I love that Superhero Mascara leaves my lashes looking thicker and longer, it is fuss free to apply making it great if you have little time like myself to pop on your mascara. It comes in travel and full size, great if you like to keep a mascara handy in your bag! A keeper in my collection!

IT Cosmetics

Superhero Mascara (£11 5ml/£21.00 9ml) is available from IT Cosmetics UK, IT Cosmetics US*, Cult Beauty* and Selfridges*.

Love IT Cosmetics? See my reviews on a Bye Bye Undereye Concealer, CC+ Cream and Bye Bye Pores Blush!

Have any questions ? Let me know in the comments and tap the star if you enjoyed this post!

Wishing everyone a healthy and happy week! Sarah xxx

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